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作者： <span>webadmin</span>

You don’t have to be a unicorn

UX, UI and Product disciplines are related, but distinctly different. A generalist (aka. “unicorn”) is often touted as a job candidate in high demand, but the reality doesn’t always match the advertising.

What does a good website cost?

Cost alone is a poor marker for project success. Instead, a focus on quality leads to longer-lasting success as you minimise technical debt, maintenance costs and website “erosion”.

Craft in a post-AI world

AI can generate output that’s right for someone, but that someone won’t necessarily be you. Crafting for impact requires intention, thought and care – essential elements for a satisfying experience that only humans can bring.

How good design shows your brand is credible

Your website is more than just a digital storefront, it’s a reflection of your brand’s values, priorities and trustworthiness. When designed with care, clarity and personality, it quietly reassures users that your business is worth engaging with.